Purpose of Qualification

Advertising practice demands an attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious. The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are (to be) involved in by achieving specific competence. These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production, and print production.

Career Focus

• Advertising Specialist
• Production Artist
• Advertising Campaign Manager
• Advertising Associate Editor

Registered with

Department of Higher Education and Training.

Accredited by

MICT Seta (SAQA ID: 49127)

Admission Requirements

Grade 11 or equivalent NQF 3 qualification.

Articulation

This qualification was developed to allow for further study in Information Technology Design Techniques Level 5 and related fields at Higher Education levels. It will allow the
qualified learner to progress to further qualifications in Graphics Designing or other IT domains, or in related industries where Designing is a key component.

Assessment of Programme

Assessment is conducted as both Formative and Summative Assessments. The Formative Assessment is covered as Continuous Assessment Tests and compilation of a Portfolio of Evidence by the student. The Summative Assessment takes place as a National Summative Exam for Semester 1 and Semester 2. It is compulsory for all students to complete WIL for the completion of the programme.

Course Structure

• Communication 1st Language
• Mathematical Literacy
• Computer Applications
• Communication 2nd Language
• Personal Development