Purpose of Qualification

Advertising practice demands attention to detail, adherence to deadlines, work ethic, positive
regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond
the obvious. The purpose of this qualification is to ensure that qualified learners understand
advertising agency processes, systems and technical methods in general, and specialise in the
processes, systems and technical methods that they are (to be) involved in by achieving specific
competence. These processes, systems and technical methods refer to copywriting, art direction
and design, client service, media buying, television/radio production and print production.

Career Focus

• Advertising Specialist
• Production Artist
• Advertising Campaign Manager

Registered with

Department of Higher Education and Training.

Accredited by

MICT Seta (SAQA ID: 58820)

Admission Requirements

New National Senior Certificate (NSC) that allow entry to the Higher Education Certificate, Diploma or Bachelor’s Degree OR Equivalent Advertising NQF Level 4 qualification.

Articulation

Vertical articulation is possible to the Diploma in Business Administration (NQF Level 6).

Assessment of Programme

Assessment is conducted as both Formative Assessment and Summative Assessments. The Formative Assessment is covered as Continuous Assessment Tests and compilation
of a Portfolio of Evidence by the student. The Summative Assessment takes place as a National Summative exam for First and Second Semesters. It is compulsory for all
students to complete WIL for completion of the programme.

Course Structure

• Communication
• Evaluate Advertising Assignment Progress
• Evaluate Advertising Assignment Outputs
• Gather, Record and Interpret Business Related Information