Further Education and Training Certificate in Advertising (NQF4)

MICT SETA Qualification Information Technology 148 Credits 1 Year Register Online
Section 1

Purpose of Qualification

The purpose of this qualification is to equip entry-level persons in the advertising industry with
the competence required to supply support services in an advertising environment. Qualifying
learners are able to manage their time, solve problems and make decisions independently,
conduct a gap analysis and control, work in teams and respect individual abilities, maintain
interpersonal relations, create their own role and value, and promote entrepreneurship in the
advertising sector. This qualification allows learners to self-select the advertising industry and
their specific area of interest.

Section 2

Career Focus

  • Advertising Assistant
  • Preprint Analyst
  • Advertising Coordinator
  • Assistant Media Planner
Section 3

Registered with

Department of Higher Education and Training.

Section 4

Accredited by

MICT Seta (SAQA ID: 50479)

Section 5

Admission Requirements

Grade 11 or equivalent qualification NQF 3 with English and Mathematical Literacy.

Section 6


Vertical articulation is possible to the National Certificate: Advertising (NQF Level 5).

Section 7

Assessment of Programme

Assessment is conducted as both Formative Assessment and Summative Assessments. The Formative Assessment is covered as Continuous Assessment Tests and compilation of a Portfolio of Evidence by the student. The Summative Assessment takes place as a National Summative exam for First and Second Semesters. It is compulsory for all students to complete WIL for completion of the programme.

Section 8

Course Structure

  • Business Communication
  • Mathematics in Business
  • Customer Relationship Management
  • Advertising and Sales Promotion
  • Fundamentals of Marketing
  • Marketing Tool and Techniques
  • Organisational Ethics
  • Communication 2nd Language
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